Do you know your Domain Name can kill you?

August 20, 2014 | Filed under: Blogging — Tags: , @ 9:58 pm

Do you know your Domain Name can kill you?

I guess you might be wondering in what way? Relax, that is the exact reason why I am here for you. Just relax even though I do know the title of this post has somehow rushed some adrenaline into head. Hahaha!

The name here is Emmanuel and is where I share those chronicles of mine and this is something my readers know me for. And my posts aren’t complete without telling you what my good friend Little Johnny is going through. He is one guy who always finds himself in one mischievous act each and every time. Please always expect Little Johnny every now and then in my posts.

The Little Johnny Story

One day, Little Johnny and his girlfriend were seriously having a quarrel.

They shouted and insulted each other. Then Little Johnny suddenly said to her, ‘’PACK YOUR THINGS AND…”

At that moment, a phone call came in for her girlfriend, so Little Johnny stopped speaking.

She answered the call and lo and behold, it was her rich dad. She placed the call on loudspeaker. After the pleasantries, her father said, ‘’I have sent $100,000 into your account. Give Little Johnny $40,000 out of it and use the rest for your upkeep, okay?”

‘Okay.’ she dropped the phone, turned to Little Johnny and asked, what were you saying something?

Little Johnny quickly readjusted and answered,’I SAID, PACK YOUR THINGS AND GIVE THEM TO ME TO WASH.”

Hahaha! Little Johnny I guess was smart there. But as usual, let move back to business. And the issue on board is; do you know your domain name can kill you?

So if your domain name can kill you, what should be done when choosing a domain name?

1. Always make it easier to remember

Anytime you’re at the crossroads of having to choose a domain name, please always do bear in mind it has be something which will be easier to remember. Choosing a domain name which sounds hard to the ears isn’t something which ought to be entertained.
Domain names are brands and good brands are names which are easier to remember. The likes of, etc are indeed brands with great domain names.
So when in for a domain name, make it just easier to remember. Make it something people will find it easier to remember. Have your audience or customers in mind anytime.

2. Keep length in mind

How long is that domain name you’re planning to purchase? It length can kill you as well. The length of your domain name should be a major factor. The longer your domain name, the more likelihood of making mistakes during typing.
An error occurring whiles typing your domain name simply because you have a long domain name is indeed likely to kill your brand at the end.
Keep domain names as short as possible should be the main primary aim. We as humans in general like remember names which are and not one which will keep us to think.

3. Doing away with hyphenated names should be avoided if possible

Another thing which ought to be avoided if possible is doing away with hyphens when registering domain names. It makes out-of-mouth promotion really difficult. Imagine telling your friend the name of your site is something like . There must of course be the need to stress more on the hyphen because isn’t the same as

4. What comes after the dot?

There are many top level domain names available today including .com, .net, .org, and .biz. In most cases, the more unusual the top level domain, the more available domain names are available. However, the .com top level domain is far away the most commonly used domain on the internet, driven by the fact that it was the first domain extension put to use commercially and has received incredible media attention.

If you cannot lay your hands on a .com domain name, look for a .net domain name, which is the second most commercially popular domain name extension or better still go in with something which is really appropriate and easier to remember.

5. Know the future of your domain

The least period of months you can register your domain name is for 12 months. So registering a domain for instance because of a trending topic like for the world cup with the world cup keywords featured in the domain name is disastrous. The world cup has duration of just a month so where lie the future of such domain?  Maybe unless you will be willing to wait for the next 4 years. Hahaha!

Your Turn

I have had my say and finding ourselves in a democratic dispensation, it is therefore fair to seek your opinion on this as well. What do you make of the post? Do you have any question or need something to add? You can do so by commenting below.

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I see myself as one blogger with probably the longest name in this blogosphere. Emmanuel Kabenlah Cudjoe is the name and I am based somewhere on the shores of Ghana.


  1. As a web developer, I do validate this check list. I recently poster something like this on facebook:
    ( ).

    It is a serious matter and people seem to ignore it frequently.

    Comment by Ahmed Salifou Amidou — August 22, 2014 @ 7:20 pm

  2. Hi Ahmed,
    That is why we have something to guide us. I took a look at the picture and everything there is very important as well.

    Thanks for your add up as well.

    Comment by Emmanuel Kabenlah Cudjoe — August 23, 2014 @ 6:30 am

  3. Hi Emmanuel,
    I was thinking of writing an articled Titled “Factors To Consider Before Buying A Domain Namme” and you know what? almost thesame points I had in mind are same thing I’m seeing here.
    Another factor I consider while buying a domain name is the relationship of your domain name with what your website is all about, while buying a domain name I make sure the url is related to what the website talks about if you create a website for farm product/tools and buy a domain name like “” its not related in any way but choosing a domain name like “” is surely a right choice as the domain name is related to farm products/tool.
    Thanks for sharing bro.

    Comment by Larry Frank — August 22, 2014 @ 7:33 pm

  4. Hello Larry,

    I think I got you there. Hahaha! Talking of your domain name been related to the type of website you want, it is of course something which can’t be taken for granted but what ought to be remembered is the fact that branding matters a lot as far as domain names are concern.
    Thanks as well for your comment and do have a great weekend.

    Comment by Emmanuel Kabenlah Cudjoe — August 23, 2014 @ 6:23 am

  5. nicely written.. awful update.. keep sharing more amazing article buddy

    Comment by Rahul suresh — August 23, 2014 @ 7:39 am

  6. @Rahul, how can something be nicely written and at the same time be awful? Hahaha! come again!

    Comment by Emmanuel Kabenlah Cudjoe — August 23, 2014 @ 7:49 am

  7. […] I think one of the boring reasons for using a platform has to do with that extension and moreover, Google might decide to ban you anytime they feel like. That isn’t of course good news. Consider having your own .com and that is when and this article of mine come in; Do you know your domain name can kill you? Hahaha! […]

    Pingback by Blogger or Wordpress, Which one is your money on? | DK Community Blog — August 28, 2014 @ 1:09 am

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